The bid/no-bid decision small firms get wrong
A qualification framework that protects your best people’s time.
David Daniel · Aug 2025 · 8 min read
Small businesses lose more by bidding the wrong work than by losing the right work. Every weak bid consumes the same hours as a strong one.
Ask four questions
Do we know the customer? Do we have directly relevant past performance? Can we price competitively? Do we know who we’re up against? Two “no” answers is usually a pass.